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Latinos are the second-largest ethnic group in the city of Chicago and Latinas are on the rise more than ever before. Latinas are contributors to the educational, economic, and cultural to embrace and retain their Hispanic culture even as they make significant strides toward success in mainstream America.

We are proud to bring Chicago a much broader and bigger celebration this year during Hispanic Heritage Month - as our slogan states "Its Our Turn." Three events in one weekend. The Chicago Latinx Awards, Latina Expo and the World Fashion Festival - (formerly Latino Fashion Week.) You your sponsorship will allow you to participate in all three of these celebratory events. We can customize any opportunity to meet your sponsorship needs. We look forward to your support and participation.

Latinas as heads of their households, place an emphasis on health and wellness for the entire family and that starts at a personal level. Latinas take great care to ensure they are always looking their best, which is evidenced by their increased purchasing in the beauty category.
Latinas spend four percent more than non-Hispanic white women in the beauty supply stores and, across all age groups, spend more on a variety of product categories in this channel, including cosmetics, deodorant, women's fragrances and hair care than non-Hispanic white
women. It is evident that Latinas are developing their own strides, opening up their own businesses and climbing up the corporate ladder, but more has to done for corporations and marketers to recognize the value and spending power Latinas have and will continue to achieve.
The Chicago Latina Expo is co-produced the organization Dia De La Mujer Latina organization, a national non-for-profit organization dedicated to eliminating health disparities within the Latino community in 39 states, Puerto Rico and the Dominican Republic.

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